What does SXO stand for, and how does it differ from SEO?

The role of SXO is to optimize the user experience by improving, among other things, the display and search of content within a website, in a nutshell; SXO = SEO + UX. Bear this buzzword in mind, as it is an upcoming game-changer in 2022.

What can we expect in terms of SEO / SXO development in the coming months?

First and foremost, the emphasis on the optimization of websites performance, as well as adjustment of the content according to the user’s needs and industry specifics. Hence in the upcoming months, we can expect a greater demand for SEO and UX specialists.

However, without the expertise and practical understanding of Google’s guidelines and recommendations, it will be very difficult to succeed in the e-commerce industry.