Online Marketing is one of the fastest-growing industries due to rapid changes in customers behaviours and websites algorithms. Therefore, when working on positioning your website it’s important to be up to date with the newest trends.

Algorithms are dependent on modifications implemented by Google as their objective is to provide users with the most relevant search outcome. Over the years we notice how the quality of generated outcomes is improving and providing users with more and more accurate search results, and as a result increment value for the users.

Therefore, diligent and methodical execution of SEO activities can significantly increase the website positioning in the Google ranking. 

In the upcoming year, we can be sure that the optimization of the website in terms of SEO or UX will be one of the most important building blocks of the success of any e-commerce solution. Other changes within the Google algorithm that relates to the quality of websites include the recipient’s experience, i.e. optimization for mobile devices, page loading time, Core Web Vitals (performance, responsiveness, and visual stability).