It is the SEO optimization that has a great impact on your business’ success when it comes to e-commerce. Crucial is to apply a proper optimization strategy on your e-commerce website. It allows potential customers to visit your website, and scroll your web pages in order to buy your product.
Statistics show that most of our experience starts with search engines like Google when searching for an answer. Thanks to SEO optimization your e-commerce website will be much more visible there.
Clicking the links, browsing through, and making traffic on your e-commerce website enables you to improve its position in search engine ranking which leads to better sales.
There are two different SEO techniques, and it is important to know that not all of them are appropriate for your business: white hat SEO and black hat SEO. Be aware that using black hat SEO may have a great impact on your reputation, and may lead to severe consequences.
Take a look at 8 hints for Ecommerce SEO.
1. Proper URL
First of all, the structure of your URL should be suitable for your business. The more right and simple the structure is, the more it will be used. The URL is the first thing your potential customer comes across and it should be attractive.
2. Updating
In order to make your content engaging you should not only ensure the quality but also provide the texts and images that are up to date.
Make sure your content is updated as thanks to that it will be better visible on SERPs.
How to ensure the quality?
4 tips are:
- clarity
- consistency
- simplicity
- keywords placement
3. SSL Certificate
Security has great importance for the customers as well. Before purchasing from your shop, they are checking an SSL certificate.
Make sure your website has got the SSL certificate.It ensures safe connection between a web browser and a web server.
In order to recognize the website having the SSL certificate it should be “https” instead of “http”.
4. Products
Product pages should be prioritized. They need to be neat and simple in order to attract potential customers. The clue of success are not the keywords in the description, but the good quality of the image, and a zooming feature. Everything that enables the customer to investigate the product well, counts.
5. Maintenance
The website maintenance should be performed as often as possible. It is very common that your e-commerce websites encounter technical SEO issues.
Before you resolve the issue, you should know what are the issues that your website may experience. The best tools to perform regular maintenance are Google Analytics and Google Search Console.
6. UX improvement
Another way to improve your website is the upgrading of UX. It relates to user experience, interaction, navigation when scrolling your e-commerce website.
What is crucial ?
- simplification of signing up (eg. Google account, Facebook)
- mobile optimization
- customer support
- various delivery and payments options
7. Links
The issue with links happens very often. Do not permit such a situation that your customer wants to visit your website, browse through web pages and buy a product in your shop but some links do not work. In order to avoid that use Google Search Console.
8. Speed
Enhance the speed of your e-commerce website. Nobody wants to wait, if your customers decide about buying your product they must do it as fast as possible. Otherwise, you will lose them. Everybody is impatient so it is important to have an e-commerce website working smoothly.
Ensure that your website is up to date with the newest SEO techniques in order to boost your online visibility.